It has 100+ years of experience with a rich tradition of family business focusing on Agriculture such as Olives, Citrus Fruits, mainly Lemon, Oranges and Mandarins, and a very special fruit trees, the Loquat.

This family-owned company was operated for several generations.

The Lebanese culture places a strong emphasis on family values, loyalty, and entrepreneurship, making family businesses an integral part of the country's economic landscape.

The Y-Hanna family business was always active in the local, regional, and international markets, and the family members were always committed to provide the markets exclusive high quality and bio products, which gave them the real sustainable competitive advantage in the respective and specific markets.

In Lebanon, this family business has deep roots within the community and enjoys strong relationships with customers and suppliers.
They often prioritize long-term sustainability and maintain a positive reputation, as the family's name is closely associated with the business.
This resulted in constant focus on quality products and services, personalized customer experiences, and a commitment to ethical business practices based on transparency and honesty.

One notable aspect of this family business is the importance of succession planning.
Y-Hanna family always gave great care in preparing the next generations to take over the business, passing down knowledge, values, and expertise.
This strategic approach ensured the continuity since 1922 and allowed the business to adapt to changing market conditions and technological advancements and developments to reach the levels where they stand today.

However, Y-Hanna family business, faced and faces challenges in Lebanon.
Balancing family dynamics with business decisions, ensuring fair treatment of non-family employees, navigating the complex political instability, the currency high volatility, the economic downturns and the regulatory environment were always a highly demanding task and concern.

With the leadership of the current generation, led by Dr. Rebel Hanna, a double Ph.D. holder in International Business and Strategic Management, the family business succeeded to resist against all the turbulences that became sever starting 1975, and increased drastically starting 2006, to reach the worst conditions ever since 2019.

Despite these challenges, the family business continues to make significant contributions to the country's economy by its constant growth.
It continues to contribute to GDP growth and play an important role in community development.

The strategic decisions and directions taken based on scientific and pragmatic approach resulted in complete avoidance of any impact on the sustainability and continuity of the business, and accordingly, the business in Lebanon was among the very rare to survive successfully without any damage or downgrade.
The latest expansion of the family business was towards the Russian market where they established Mantra Tourus LLC, a Russian company based in Rostov-On-Don, majority owned by Dr. Rebel Hanna.

Among its commercial activities, Mantra Tourus LLC aims at increasing its general trading by importing the Olive Oil, the Olives, and the Natural Olive Oil Soap from Lebanon to Russia and to export the Wine, the Cheese, the Caviar and Sunflower Oil from Russia to Lebanon.